How to Use WhatsApp for Business Marketing in India (2025 Guide)

How to Use WhatsApp for Business Marketing in India (2025 Guide)



By Innovator Sprouts Academy, Nerul, Navi Mumbai

WhatsApp continues to dominate India with over 500 million users, making it one of the most effective tools for small businesses, tutors, freelancers, entrepreneurs, and homepreneurs. In 2025, it will still remain essential not just for chats but also for direct, high-conversion marketing. Thus, Businesses can leverage this aspect of WhatsApp for connecting with their customers directly one-on-one to market their products and services directly to the customers.

Even if there is a prevalence of other social media apps such as Instagram, Snapchat, and Facebook; WhatsApp can be used for sending push messages and sale notifications to the customers to keep them engaged and continuously reminded of your brand.

So, Why WhatsApp Business Matters?

The reasons why WhatsApp Business matters in 2025, side by side with other platforms for business growth digitally, are as follows:

  1. Massive reach: India accounts for a huge user base when it comes to WhatsApp, as even if people may not be on any other social media apps, people of all ages are connected through WhatsApp in some way or the other way. As of now, more than half of India's population, including elders in rural areas, also have WhatsApp accessibility. So, businesses are able to easily connect with them via WhatsApp.

  2. High open rates: On WhatsApp, the messages are seen almost immediately, much faster than email. thus, leveraging this aspect of WhatsApp, businesses can send messages regarding their business through the ease of WhatsApp in 2025.

  3. Professional tools: WhatsApp also comes with its inbuilt Business features that can be used by small businesses efficiently to enhance their business activities through WhatsApp messaging, such as including catalogs, automated messages, and client labels.

  4. Personal connection: As mentioned earlier as well, WhatsApp offers 1-on-1 engagement with the customers. This helps to build trust with the customers quickly and efficiently. Thus, WhatsApp can be used to leverage a ton of features as well as opportunities to help businesses, especially small businesses, to grow and expand.

7 Ways to Leverage WhatsApp for Marketing:

For someone who wants to grow their small business digitally, first starting their digital marketing journey with WhatsApp can be a great first step and an easy start to get a hang of the basics of digital marketing. So, for someone who is interested in doing so, here are some ways in which they can leverage WhatsApp for marketing their business, products, and services online.

  1. Professional Profile & Catalog

The first step to set up a business on WhatsApp is to:

Set up your business profile by stating all the essential information for the customers to know your business. So, put the logo of your business/ shop, hours, contact details, and a catalog showcasing offerings, etc. is the first step.

  1. Broadcast Lists over Groups

Setting up a broadcast group to send tailored messages to customers about your business, products, services, offers, sale messages, etc., without spamming their DM's can be great for promotions, tutorials, and offers related to your business for growth of your business.

  1. Automate Replies

So, once you are done setting up your business WhatsApp profile, and you start receiving customer data and contact information, it gets hard to keep up with all the messaging. So, using automated replies, greeting messages for quick replies to handle FAQs instantly, and look professional.

  1. Integrate Rich Media

Integrated rich media refers to adding photos, short videos, voice notes, or PDFs to make your messages more engaging can help you personalize and create more valuable content and messages for WhatsApp. Helping you to increase engagement and customer retention.

  1. Run Click-to-WhatsApp Ads

Use Meta Ads to bring audiences directly into WhatsApp chat. This will help businesses boost their conversions through direct interaction. AS people after clicking the ad will be directly sent to your WhatsApp, thus, conversion would be made easy via this tool.

  1. Label and Segment Customers

When businesses set their business page on WhatsApp they can make Group contacts (e.g., “Leads,” “Repeat Customers”) to send relevant, personalized messages. This helps businesses to reach their customers easily, efficiently and quickly.

  1. Provide Real-Time Support

Businesses can use WhatsApp to confirm orders, clarify queries, and offer post-sale assistance for higher satisfaction. Thus, taking into consideration of all is a task, and thus, WhatsApp provides real-time support to these businesses to help them do it efficiently.

2025 Trends Driving Engagement

Here are some of the 2025 trends of WhatsApp that drive engagement for business to keep in mind:

  1. Updates tab ads: These are being introduced on WhatsApp as ads that will appear in a status/channel feed without affecting the private messaging of the customers. users.

  1. AI chatbots and automation: It will become more prevalent, helping businesses support customers 24/7.

  1. Rich multimedia messaging—With the help of images, GIFs, videos on whatsapp, businesses can use these to stand out.

Real-Life Examples from India

Here are some real-life examples from India related to WhatsApp marketing:

  1. Local bakery shares daily specials and accepts orders directly

  1. Tutor sends reminders and study tips via broadcast

  1. Salons & small stores confirm appointments and promote services

  1. Freelancers present portfolios and receive leads in real time

    These are some of the examples, although there are plenty of more examples in various fields, as WhatsApp is used in a lot of ways and businesses.

Final Thoughts:

For students, freelancers, or small businesses in India, WhatsApp Business is a must-have marketing tool in 2025. As, t lets you to do the following and leverage the use of it in various ways:

  1. Build trust

  2. Engage deeply

  3. Convert faster

  4. Automate smartly

So, if you, want to master WhatsApp marketing along with digital ads, personal branding, and creative tools?

Join Innovator Sprouts Academy, the best digital marketing institute in Nerul, Navi Mumbai. Where you will be able to learn all types of digital marketing from email to WhatsApp to other social media applications, all in one place. So, why wait?

Join us now via. enrolling through:

www.innovatorsproutsacademy.com contact: 7700968696 visit: Nerul, Navi Mumbai

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