10- Utmost Important: Digital Marketing Terms Every Beginner Should Know.

Starting with digital marketing can feel like learning a new language. Words like SEO, PPC, and CTR get thrown around a lot—but worry not, they are easier to understand than they sound!

This blog helps you to understand the basics of digital marketing which are the most important terms for a digital marketer to know about....

Whether you’re erecting a business, running a website, working as a digital marketer or just curious about how online marketing workshops, this blog by one of the best digital marketing institutes in Navi Mumbai,

will guide you in understanding the basic terms of digital marketing are very essential to help you feel more confident, knowledgeable and better equipped with the same.

So, Let’s dive into the top 10 must-know digital marketing terms:

1. SEO (Search Engine Optimization)

SEO is the process used for perfecting websites so it appears/ ranks higher in Google search results—without paying .i.e. it helps to make your pages easily findable, more relevant and popular on the internet.

Why it matters: Most people click on the first few results they see. SEO helps your site get more organic traffic by making it more easily findable and more relevant. This leads to increase in the reach of viewers/customers if you selling anything online for your business.

Example: If you sell digital marketing courses and your website shows up when someone searches “best digital marketing learning institute,” that’s good SEO.

2. SEM (Search Engine Marketing)

 SEM is a paid system of making your website show up in the search results of various platforms to increase website visibility in search engine results pages (SERPs).

For example: Google Ads- where you pay to appear in the search bar drop down recommendations. when users search for it consisting inbuild- specific keywords.

Why it matters: It’s a faster way to get visibility, especially when you’re starting out or want instant traffic.

Example: Running a paid ad for Innovator sprouts academy that appears when someone searches “best institute for digital marketing courses.

3. PPC (Pay-Per-Click)

 PPC is a type of advertising where you only pay when someone clicks on your ad. In layman terms this means that- advertisers pay a certain amount of fee each time a user clicks on their ad.

Why it matters: This is a intent based marketing as —you’re not charged for people just seeing the ad, but rather people clicking on the ads and the conversions through it.

Example: You set a ₹20 budget per click. If 5 people click, you pay ₹100 total.

4. CTR (Click-Through Rate)

CTR shows how many people clicked on your ad, link, or email out of the total impressions i.e. the total number of people who actually saw the ads. This indicates that users find your ad or link relevant and engaging

Formula: CTR = (Clicks ÷ Impressions) × 100

Why it matters: CTR is a key indicator to calculate the effectiveness of the online marketing campaigns for your website. This helps you measure how engaging or effective your ad or post is and how it is actually performing online.

The percentage of CTR that can be considered good for a company or organization depends on industry to industry.

Example: 100 people see your ad, and 5 click it = 5% CTR.

5. Conversion Rate

In digital marketing terms, conversion rate measure the percentage of visitors or users who take a desired action i.e. in simple words- people who complete a desired action, like buying a product, signing up, or filling out a form, essentially qualifies the efficiency of the particular website or campaign, etc.

Why it matters: High conversion rates = more results from the same number of visitors.

Example: Out of 100 visitors, if 10 people make a purchase, your conversion rate is 10%.

6. Bounce Rate

It is a critical metric used for understanding engagement and performance of website. The percentage of visitors who leave your website after viewing only one page is known as- Bounce rate.

Why it matters: A high bounce rate might mean your site isn’t useful or engaging to visitors.

Example: Someone lands on your homepage but leaves without clicking anywhere = a bounce.

7. Organic Traffic

It refers to the Visitors who come to your website naturally through search engines, not from ads.

Why it matters: Organic traffic is free, long-term, and usually more trusted by users.

Example: Your blog on “How to create a digital marketing strategy for small business: A guide for beginners” shows up on Google, and people click to read it = organic traffic.

8. Keywords

These are the words and phrases people type into search engines. Using the right keywords helps your site show up in search results.

Why it matters: If your content uses the same language as your audience, it’s easier for them to find you.

Example: A yoga studio might use keywords like “yoga for beginners” or “online yoga classes.”

9. CTA (Call to Action)

A CTA is a button or message that tells people what to do next, like “Buy Now,” “Subscribe,” or “Book a Call.”

Why it matters: Without a clear CTA, visitors may leave without taking action—even if they’re interested.

Example: At the end of a blog, a CTA might say: “Download your free guide here.”

10. ROI (Return on Investment)

ROI shows how much profit or value you got from a marketing campaign compared to what you spent.

Formula: ROI = (Profit – Cost) ÷ Cost × 100

Why it matters: It tells you whether your marketing is working or wasting money.

Example: You spent ₹5,000 on ads and made ₹15,000 in sales → ROI = 200%.

 Final Thoughts

Understanding these digital marketing terms is like- learning the ABCs of the online world. Once you know these basics, you’ll be better prepared to create strong marketing strategies, run campaigns, and analyse what’s working for your business or brand.

START SMALL DREAM BIG!

And if you want to start your digital marketing journey, whether your just a curious buddy- interested to gain more knowledge or a marketer who wants to grow their business online via digital marketing- Join Innovator Sprouts Academy, Nerul, Navi Mumbai to grow your knowledge and business online!